Digital Fashion Is Not Mainstream Fashion. Are We Too Early?
Let’s face Reality. “Which one?” one might ask.
Never in the timeline of my two decade long fashion career have I witnessed this level and upsurge of revolutionary innovations and creative output as I have seen and experienced in the last 19 months as writer of fashion’s new iteration: that of Technology and Virtual Fashion. The new industry’s insiders address it as fashion’s evolution. These innovations are not future spacesuit designs, but experiments and solutions to redesign traditional fashion experiences and to address the failings of the traditional industry. (Dive deeper here.)
Although digital fashion announced itself more than five years ago, and iconic fashion houses and brands like Louis Vuitton, Gucci, Ralph Lauren, Tommy Hilfiger, Diesel, and Nike have entered digital waters bringing metaverse fashion for our avatars, most mainstream fashion consumers know Digital Fashion as e-commerce fashion.
Are we, its proponents, living in a holographic bubble?
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